Monday, April 27, 2015

CRAFTING: The Crafts Report Magazine Renamed

The Crafts Report now Handmade Business
The all new Handmade Business Magazine
 The Crafts Report, published by Jones Publishing, is now Handmade Business. Download your free copy here.

Thursday, April 23, 2015

SELF-MARKETING: Say The Opposite Of These Things

Learn from successful people.
 6 Things Successful Women Never Say, at Marie Claire Mag online. I like number three about how not to say yes to everything. It's not only women, but successful men don't say these things either.


Wednesday, April 22, 2015

MARKETING On The Internet:What's Your Problem?

What will it take for your Internet marketing program to pay off?

Been struggling with your Internet marketing process? Confused about all of the options, resources, business social sites and SEO advisers that are available? Maybe it would be helpful for you to back up and seriously evaluate your feelings about utilizing the Internet to generate income and extend your reach. Read what Quora members have to share about What is the biggest problem that small businesses are facing regarding marketing on the Internet? 

There are so many sage comments at this Quora page that can help give you insight into the possible sources of your problems with savvy Internet marketing. Here are a few:  

"4. They have not clearly identified what makes their small business truly unique from the goliaths or local competition that offer similar products/services. This lack of differentiation decreases the effectiveness and power of their marketing communications, because they look like everybody else."

"So the important question to ask is What specific objective does the small business owner have in mind as he or she envisions an Internet solution? Many are convinced that Internet marketing (or social media) can make a big difference in their business, but they're just not sure how. "
"4) Understanding that just because the tools are (usually) free, and (usually) easy to use, that using them *effectively* isn't as easy.  A hammer is cheap and easy to swing, but it's not for screwing in screws is it?"  

Wednesday, April 08, 2015

MARKETING: TheFind Merges With Facebook

TheFind Has Ceased Operations In Favor Of Integrating With Facebook

Followed a link to TheFind and found that the website has ceased operations because key members of its team are joining Facebook. There is supposed to be some sort of integration into the FB ads service. Read more about it here: TheFind Merging With Facebook.


Tuesday, April 07, 2015

MARKETING: Free 21-Day Traffic-Building Workshop

Alison Wood's 21-Day Traffic Building Challenge

Alison Wood, at Cartwheels Across The Sky, is hosting a free 21-day workshop to help build website traffic. "Consistency is key when it comes to marketing your business, so if you can take just one small step every day it will really help build your visitor numbers," says Alison. On each of the 21 days she will send you a combo text/video email, which will help you to complete one step that day. It sounds exciting, and it's FREE!

MARKETING: Am I A Spammer?

Leo Notenboom, computer technology specialist

Ever wondered if your email marketing method can be considered as spamming? Leo Notenboom gives valuable insight into whether it is or not. He also shares suggestions on how to market through email. I found the article to be clear and helpful.

Am I Sending Spam by Leo Notenboom

Leo has been a computer technology specialist and software engineer since 1979. He has a lot of credentials, including having worked for Microsoft for 18 years. He publishes his Ask Leo! newsletter each week. He says it is "where you can find more answers tips and tricks to make your technology “just work”!" He is currently offering a free ebook on helping speed up your computer if you sign up. You don't have to do that, though, to benefit from the wealth of help at his website.


Wednesday, March 11, 2015

CRAFTING: Free Digital Paper Pack By Shery K Designs

Shery K Designs
This free, digital paper pack is available from Shery K at Meylah. She has over 80 design packs available, some with clip art sheets included. Her prices are very good too! To get the free downloads you will need to provide an email address to Shery K Designs. She reminds you, though, that you can unsubscribe from her shop emails at any time. Though I am a member at Meylah, I think non-members also can get the download.

Free Digital Paper Pack by Shery K: click here


Tuesday, March 10, 2015

CRAFTING: Plans For Your Craft Fair Booth

Kit's Crafts

With spring and summer coming on many of you will be considering exhibiting at craft festivals, artist markets and street fairs. Kit's Crafts blog shares excellent tips on good booth design. Under posts such as Prepping For The Craft Fair, Craft Display Ideas, and Screen Backdrop Tutorial, you'll find savvy suggestions to get the most out of your display tables at the craft show.

She teaches you how to make your backdrop screen easier to carry and store, how much inventory to plan for and the best way to increase your display space. She also shares many links to other display design information sites to help you make your booth not only functional, but attractive as well. "You don't have to spend a ton of money to stand out, although, you may need to spend a bit of time," says Kit.

One valuable tip that I ran across is to carefully evaluate and prepare for adverse weather, especially windiness and blowing rain. I read a disastrous but humorous account of a crafter who was not prepared for this. The comical descriptions stuck in my mind as something I would never want to experience. It is surprising how often we don't think of simple considerations like checking the weather report as newbies. We do it for picnics and sports, though.

See my Pinterest boards:
Displays, Labels & Packaging
Organize My Life